Horse racing syndicates are the future of thoroughbred ownership and have played a massive role in enhancing the allurement of the racehorse sport. The world of horse racing is evolving rapidly daily, as are syndicates. This is via the likes of technology influencing growth and change. Keep reading below to learn more about the future of horse racing syndicates.
Harnessing Technology for Enhanced Engagement
Technology plays a massive role within horse racing syndicates. This is because it allows investors to indulge within their shared ownership community and get regular updates on the horse’s performance, thanks to mobile apps and desktop sites. All of these enhance engagement and create an exciting atmosphere for newcomers. It also allows existing members to actively participate in decision-making and recruit new members.
Adapting to the Changing Landscape
Syndicates constantly update and adapt to cater to all preferences, wants and needs for shared racehorse ownership. Providing affordability, education, experiences, communication, social aspects, and more. Overall captivating a wide variety of like-minded individuals looking to delve into the horse racing industry.
The Rise of Micro-syndicates: Democratising Ownership
A micro-syndicate is a smaller shareholder opportunity. Lowering the entry barriers gives individuals who may not have the financial means to participate in larger syndicates the opportunity to get involved. Resulting in newcomers being able to have a share in a horse for as little as £50. This also creates a broader audience for horse lovers who might not have had the opportunity beforehand.
Embracing Social Media for Connection and Promotion
Many horse racing syndicates have branched into social media, allowing them to promote, connect and share all the excitement of racehorse ownership while bringing horse lovers together, creating a large community that targets new, existing, experienced or non-experienced equine enthusiasts with entertaining videos, offers, collaborations, horse updates and more.
A Sustainable and Welfare-Driven Future
The future of horse racing syndicates ensures an emphasis on the sustainability and welfare of the horse’s well-being, the syndicate’s long-term viability, and the sport’s sustainability. This allows members to rest at ease, knowing that the horse they have a share in is being kept well and has regular check-ups. Creating ethical ownership and building trust between shareholders and the syndicates. This devotion to a sustainable and welfare-driven future attracts many new generations and creates a more exciting feel for horse racing enthusiasts.
