William Hill Review
William Hill
4.5 / 5New customers only, minimum £5 deposit. Place a qualifying bet of at least £10 at odds of 1.33 (1/3) or greater. £40 in free bets is credited once the qualifying bet settles and must be used within 7 days. 18+, new customers only. T&Cs apply.
A long-established operator with strong each-way terms and wide racing coverage.
Welcome offer
New customers get £40 in free bets for a £10 qualifying bet at odds of 1/3 or greater, with a £5 minimum deposit. Free bets are valid for 7 days. It is a straightforward, low-barrier offer compared with wager-heavy alternatives.
Markets and odds
William Hill prices every UK and Irish meeting with Best Odds Guaranteed on qualifying races and deep ante-post markets for the festivals. Price boosts run daily on featured races. Coverage of smaller meetings is comprehensive.
Each-way terms
Each-way is a strength: William Hill adjusts the number of places and the place fraction by race type and field size, and adds extra places on featured handicaps. This is one of the better books for place-focused punters.
Mobile app
The iOS and Android apps prioritise a quick bet slip and stability at peak times, with live streaming and cash out for racing. Long-standing users rate the reliability highly.
Payments
Deposits and withdrawals cover debit card, PayPal, Apple Pay and bank transfer, with processing times varying by method and verification status.
Customer service
Support spans live chat, email, phone and social media. Live chat responds fastest during busy racing periods.
Pros and Cons
What William Hill gets right:
- Strong each-way terms with extra places on featured handicaps
- Best Odds Guaranteed and daily price boosts
- Wide coverage including smaller meetings
- Established brand with a reliable app
Where it falls short:
- Withdrawal speed varies by method
- May restrict consistently profitable accounts over time
- Streaming conditions are not clearly spelled out
Frequently Asked Questions
Yes. William Hill is licensed and regulated by the UK Gambling Commission (account 39225), which you can confirm on the UKGC public register.
Yes. Best Odds Guaranteed applies to qualifying UK and Irish races, paying the bigger of your taken price or the starting price.
William Hill adjusts places and place odds by race type and field size, and adds extra places on featured handicaps.
Yes, live streaming is available on selected races, subject to a funded account or a qualifying bet on the race.
It depends on the method. Card and e-wallet withdrawals are usually the quickest once your account is verified; bank transfers can take longer.
See How William Hill Compares
18+. Please gamble responsibly.
Ratings on this page reflect our own editorial review, not a guarantee of outcome. Betting offers are time-limited and can change without notice, so always confirm the live terms on the operator’s own site before you deposit. You can check any operator’s current licence status on the UK Gambling Commission’s public register. If you’re worried about your gambling, or someone else’s, support is available at BeGambleAware.org.