Best New Bookmakers
Newer bookmakers often compete hardest on welcome offers and app quality, since they don’t yet have the brand recognition the long-established names do.
These are the UK’s more recently launched sportsbooks, ranked the same way as every other list here — by their racing coverage, each-way terms and how their welcome offer actually stacks up once you read the small print.
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LiveScore Bet
Bet £10 get £30 in free bets 4.0 / 5Best for in-play betting -
QuinnBet
Get 50% back up to £25 3.8 / 5Best for acca insurance -
talkSPORT BET
Bet £10 get £30 in free bets 3.8 / 5Best for daily offers
Top New Bookmakers
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LiveScore Bet
The welcome offer is 2 x £5 Bet Builder free bets for a £10 qualifying bet at odds of 1.5 or greater within 14 days. Free bets are restricted to Bet Builder markets and last 7 days. It is a smaller deal than some rivals and the Bet Builder restriction limits how you can use it.
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QuinnBet
New customers only. Place a first multiple bet (acca) of £10 or more. If it loses by one leg, 50% of the stake is refunded as a free bet, up to £25.
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talkSPORT BET
New customers only. Deposit and place a first bet of £10 or more at odds of 1.5 (1/2) or greater. Once it settles, receive £30 in free bets, valid for 7 days.
How We Rank
We weigh a newer operator's licence status and track record alongside the same criteria as everyone else: each-way terms, market depth and payout speed.
How we evaluateRelated Category Hubs
Frequently Asked Questions
As long as it holds a current UK Gambling Commission licence, yes — licensing requirements are the same regardless of how long a brand has operated.
They're competing for attention against brands with much higher recognition, so the sign-up offer usually has to work harder.
18+. Please gamble responsibly.
Ratings on this page reflect our own editorial review, not a guarantee of outcome. Betting offers are time-limited and can change without notice, so always confirm the live terms on the operator’s own site before you deposit. You can check any operator’s current licence status on the UK Gambling Commission’s public register. If you’re worried about your gambling, or someone else’s, support is available at BeGambleAware.org.